About The Sydney Morning Herald and The Age

The Sydney Morning Herald is based in Sydney, Australia, and can be reached at @smh. The Age is based in Melbourne, Australia, and can be reached at @theage.

The Sydney Morning Herald

Sydney, Australia

The Age

Melbourne, Australia

Written by The Sydney Morning Herald and The Age

38 Blog Posts

Nine Publishing sees AI licensing as an audience strategy

5 October 2026 By Aimie Rigas & Agos Garola

Sydney Morning Herald, Age enhance student subscriptions with events

31 August 2026 By Monique Farmer & Matthew Burgess

Sydney Morning Herald expands into underserved communities, subscriptions leap within months

7 June 2026 By Nick Calacouras

Australian Financial Review clarifies who it’s not for, attracts desired audience

6 April 2026 By Aimie Rigas

The Age turns education reporting into an evergreen conversion engine

16 February 2026 By Mex Cooper

Australian Financial Review rebrands, relaunches business publication to meet current needs

4 January 2026 By Tessa Maughan & Lauren Vadnjal

Sydney Morning Herald, Age appeal to the reasonable majority with “Here’s to reason” campaign

3 November 2025 By Aimie Rigas

Australian Financial Review engages female business leaders with awards event

16 September 2025 By Lauren Vadnjal

Nine Publishing hits record numbers with multi-pronged election coverage

6 July 2025 Sophia Phan

Nine’s Campus Access captures younger audiences with targeted subscription model

19 May 2025 Agostina Garola & Mex Cooper

Good Food app boosts premium subscriptions, draws in new audiences for Nine

24 March 2025 Mex Cooper

Nine uses puzzles to drive premium subscription bundles

13 January 2025 Mex Cooper

The Age, Sydney Morning Herald use data journalism to hook audiences, boost subscriptions

23 September 2024 Craig Butt

The Age finds success for Eat Street series by mixing proven content strategies

4 August 2024 Mex Cooper

Nine Publishing meets young reader needs with hub featuring university news, tools

3 June 2024 Monique Farmer & Jacqueline Lunn

Nine Publishing’s new comment strategy increases subscriber base, engages community

16 April 2024 Matthew Burgess

Nine Publishing drives subscription growth by tightening paywalls

12 February 2024 Lauren Vadnjal & Mex Cooper

Australian Financial Review grows highly engaged audience on LinkedIn

1 January 2024 Rachael Bolton & Lauren Vadnjal

Transparency, collaboration drive in-house planning innovations at Nine

1 November 2023 Ben Woodhead

Nine uses its Conversations platform to learn more about its audience communities

4 September 2023 Alana Latham

Nine adds Good Food, Traveller to subscription bundle to drive growth

16 July 2023 Mex Cooper

The Age successfully rolls out “binge-style” article series

8 May 2023 Daniella Miletic & Michael Schlechta

Readers shape Age’s election coverage by sharing 6 topics that matter to them

16 January 2023 Michael Bachelard & Gay Alcorn

Australian Financial Review expands print product into successful podcast series

28 November 2022 Lauren Vadnjal

Dashboard informs Nine brand reporters about individual article performance

9 October 2022 Pavla Edafe & Mex Cooper

Financial Review engages younger audience beginning their investing journey

25 July 2022 Lauren Vadnjal

In-house team shapes coverage for younger readers at Sydney Morning Herald, Age

13 June 2022 Aimie Rigas & Mex Cooper

Age, Sydney Morning Herald launch podcast series about youth mental health

27 March 2022 Sophie Aubrey & Jewel Topsfield

Sydney Morning Herald, Age establish dedicated premium content team

7 February 2022 Chris Paine

TED talks at Australian Financial Review guide newsroom content plans

6 December 2021 Fiona Buffini

Sydney Morning Herald, Age seek professional help to handle COVID-related comments

11 October 2021 Orietta Guerrera

Sydney Morning Herald, Age newsrooms got to know readers by getting to know the data team

16 August 2021 Aimie Rigas

Impact report highlights power of subscriptions at the Age, Sydney Morning Herald

21 June 2021 Orietta Guerrera

Newsletter dashboards measure dozens of metrics at Sydney Morning Herald, Age

27 April 2021 Mex Cooper

Sydney Morning Herald, Age focus on what content doesn’t work to create more of what does

8 February 2021 Aimie Rigas

Revamped lifestyle content in Sydney Morning Herald, The Age keeps subscribers engaged

8 December 2020 Julia Naughton

Nine’s newsrooms double down on newsletters as key content platform

11 October 2020 Mex Cooper

Sydney Morning Herald, Age launch premium subscription, products during pandemic

22 June 2020 Ben Haywood