About Andrea Rachbauer

Head of Marketing

Kleine Zeitung

Graz, Steiermark, Austria

Andrea Rachbauer is head of marketing at Kleine Zeitung in Graz, Steiermark, Austria. She can be reached at Andrea.Rachbauer@kleinezeitung.at.

Written by Andrea

12 Blog Posts

Kleine Zeitung builds digital brand with future journalism focus

22 January 2023 By Andrea Rachbauer

Kleine Zeitung Next works closely with Gen Z to deliver content young readers want

30 August 2022 By Andrea Rachbauer

Kleine Zeitung uses “future journalism,” regionality to guide digital repositioning

22 May 2022 By Andrea Rachbauer

Kleine Zeitung weekend editions relaunch with focus on reading, living

14 March 2022 By Andrea Rachbauer

Kleine Zeitung’s annual brand campaign results in 35% advertising recall

26 December 2021 By Andrea Rachbauer

Kleine Zeitung launches anti-hate speech campaign

23 September 2021 By Andrea Rachbauer

Kleine Zeitung online festival surpasses viewing goals

28 June 2021 By Andrea Rachbauer

Kleine Zeitung launches Future Talks to capture younger audience

5 April 2021 By Andrea Rachbauer

Kleine Zeitung tackles branding, ad and subscription sales in a single campaign

20 December 2020 Andrea Rachbauer

Kleine Zeitung turns casual Gen Y visitors into loyal subscribers

19 October 2020 Andrea Rachbauer

Kleine Zeitung starts its marketing strategy with “why”

13 July 2020 Andrea Rachbauer

Kleine Zeitung attracts new generation of readers through its “Dependent on independence” campaign

3 June 2020 Andrea Rachbauer