About Christian Scherbel

Founder and CEO

Smartico

Berlin, Germany

Christian Scherbel is founder and CEO at Smartico in Berlin, Germany. Christian can be reached at cs@smartico.eu.

Written by Christian

14 Blog Posts

Local business data helps publishers sell more SMB advertising

30 December 2025 By Christian Scherbel

News publishers can win local advertisers back from social media with an offer they can’t refuse

16 October 2023 By Christian Scherbel

Landing pages enhance SMBs through load speed, clear information

13 June 2023 By Christian Scherbel

3 innovative regional advertising ideas will boost publisher revenues

30 April 2023 By Christian Scherbel

Kölner Stadt-Anzeiger Medien turned 200 print-only advertisers into digital buyers

30 January 2023 By Christian Scherbel

These 3 advertising revenue generators offer opportunity in 2023

28 December 2022 By Christian Scherbel

The “feel-good bundle” needs to replace the forced advertisement bundle

11 December 2022 By Christian Scherbel

Bold ad pricing, new narrative required with looming recession

24 October 2022 By Christian Scherbel

Local media have these 4 advantages over Big Tech for SMB ad needs

8 August 2022 Christian Scherbel

Local advertising offers opportunity in times of falling programmatic campaigns

20 July 2022 Christian Scherbel

Local advertisers need easy, specialised solutions for digital packages

5 June 2022 Christian Scherbel

Kölner Stadtanzeiger finds success selling direct, regionally focused advertising

25 April 2022 Christian Scherbel

4 drivers help create digital offerings that scale for local advertisers

2 March 2022 Christian Scherbel

Serve local advertisers by scaling digital direct sales in the long tail of print

30 January 2022 Christian Scherbel