About Erik Grimm

Research Manager

NDP Nieuwsmedia

Amsterdam, The Netherlands

Erik Grimm is research manager at NDP Nieuwsmedia in The Netherlands and a member of INMA’s European Research Committee. He can be reached at e.grimm@ndpnieuwsmedia.nl or @erikgrimm.

Written by Erik

20 Blog Posts

Research shows added value of advertising in trusted news media

2 November 2020 By Erik Grimm

As traditional media gains relevance over social media, what happens to advertising?

27 July 2020 By Erik Grimm

Research: Advertisers benefit from the credibility of news media

27 April 2020 By Erik Grimm

Media audience research is about to forever change

30 October 2018 By Erik Grimm

Research: Advertising on trusted media platforms increases brand preference

23 July 2018 By Erik Grimm

Thoughtful neuromarketing helps better target ads

12 February 2018 By Erik Grimm

Research shows real-time marketing is win for advertisers, publishers, customers

21 August 2017 By Erik Grimm

Turning popular Dutch news platforms into euros remains a challenge

20 February 2017 By Erik Grimm

Research compares 8 social media platforms with news media experiences (Twitter wins)

15 August 2016 Erik Grimm

“Future-proof” audience measurement takes digital research to next level

13 July 2015 Erik Grimm

News media preparing for print + digital audience reporting

15 February 2015 Erik Grimm

Brain research shows print ads have 0.3 seconds to prove their relevance to readers

30 June 2014 Erik Grimm

Do advertisers still need paid media?

22 June 2014 Erik Grimm

Time to dig deeper into Dutch ROI study showing print’s leading role

27 April 2014 Erik Grimm

Cross-media study shows print advertising has highest ROI

4 February 2014 Erik Grimm

Growth of tablets redefines news consumption overnight

6 January 2014 Erik Grimm

Dutch campaign shows value of news by imagining life without it

3 September 2013 Erik Grimm

Digital newspaper: same advertising impact and so much more

26 March 2013 Erik Grimm

Do advertisers know well-targeted print ads can increase ROI 240%?

20 January 2013 Erik Grimm

Helping advertisers achieve better ROI

17 October 2011 Erik Grimm