About Gabriel Dorosz

Advertising Initiative Lead

INMA

Brooklyn, New York, United States

Gabriel Dorosz leads the INMA Advertising Initiative and can be reached at gabriel.dorosz@inma.org.

Written by Gabriel

64 Blog Posts

How four publishers are winning advertisers with quality over volume

26 October 2026 By Gabriel Dorosz

The next business is brand partnerships, not ad inventory

25 October 2026 By Gabriel Dorosz

Four advertising lessons from Media Innovation Week

12 October 2026 By Gabriel Dorosz

Spain is moving from inventory to brand partnerships

11 October 2026 By Gabriel Dorosz

Publishers are selling smaller verified audiences to advertisers

28 September 2026 By Gabriel Dorosz

Are events the hero product for publishers?

27 September 2026 By Gabriel Dorosz

An update on OpenAI and the LLM ad platforms

14 September 2026 By Gabriel Dorosz

News companies are starting to build for agentic trading

13 September 2026 By Gabriel Dorosz

A look at 30+ revenue streams publishers are actually building

31 August 2026 Gabriel Dorosz

What’s really defensible in the age of AI?

30 August 2026 Gabriel Dorosz

Time is now selling ads to AI bots

17 August 2026 Gabriel Dorosz

The supply-demand curve is repricing publisher inventory

16 August 2026 Gabriel Dorosz

South Asia publishers are growing, transforming, and leading in advertising

3 August 2026 Gabriel Dorosz

In Latin America, the diversified ad business has already arrived

2 August 2026 Gabriel Dorosz

The rise of quality and why that matters for advertising

16 July 2026 Gabriel Dorosz

Research shows the case for news continues to grow, improve

15 July 2026 Gabriel Dorosz

News publishers came to sell in Cannes

7 July 2026 Gabriel Dorosz

Platforms took the Croisette in Cannes, and the ad business is reordering around them

6 July 2026 Gabriel Dorosz

OpenAI’s ad business has stopped looking like a pilot and started looking a lot like Meta (and Google)

18 June 2026 Gabriel Dorosz

The agentic Web is a “wild west” for advertising right now

17 June 2026 Gabriel Dorosz

Lessons from 6 news companies diversifying their advertising portfolios

4 June 2026 Gabriel Dorosz

Advertising leaders discuss Meta, brand safety, collective action

3 June 2026 Gabriel Dorosz

Bonnier News, News Corp Australia share advertising transformation strategies

26 May 2026 Gabriel Dorosz

News industry is rebuilding advertising around real audience value

25 May 2026 Gabriel Dorosz

OpenAI is accelerating its ad business plans

18 May 2026 Gabriel Dorosz

Agentic ad trading accelerates

17 May 2026 Gabriel Dorosz

Are events the most premium publisher ad inventory?

26 April 2026 Gabriel Dorosz

Industry lessons from 10 case studies in client ad campaigns

8 April 2026 Gabriel Dorosz

Lessons from case studies in revenue diversification at news companies

30 March 2026 Gabriel Dorosz

Lessons from case studies in growing ad sales, revenue

29 March 2026 Gabriel Dorosz

News publisher diversification and the rise of “other” revenue

16 March 2026 Gabriel Dorosz

How publishers are diversifying and evolving their revenue models

15 March 2026 Gabriel Dorosz

What the Q4 advertising earnings reports tell us

26 February 2026 Gabriel Dorosz

Q4 earnings indicate the post-traffic playbook is working

25 February 2026 Gabriel Dorosz

Advertising comes to AI chatbots

15 February 2026 Gabriel Dorosz

The AI advertising Super Bowl? Not really

11 February 2026 Gabriel Dorosz

Ad industry takeaways and priorities for 2026

28 January 2026 Gabriel Dorosz

A trillion-plus-dollar ad market, but who wins?

27 January 2026 Gabriel Dorosz