About Jim Fleigner

Managing Partner

Impact Consultancy LLC

Santa Monica, California, USA

Jim Fleigner is managing partner at Impact Consultancy LLC in Santa Monica, California, United States. The post is part of the Satisfying Audiences blog on INMA.org.

Written by Jim

14 Blog Posts

2 questions media companies should ask about profitable subscribers

12 September 2016 By Jim Fleigner

3 key questions clarify importance of a Big Data strategy for media companies

22 June 2016 By Jim Fleigner

If your media company isn’t tracking data, it isn’t optimising data

4 February 2016 By Jim Fleigner

How one news media company rescued saves without revenue-losing copies

28 October 2015 By Jim Fleigner

Great data — like great content — should not be free

21 July 2015 By Jim Fleigner

When outsourcing Big Data makes sense

4 May 2015 By Jim Fleigner

Keep that New Year’s resolution to lose those extra pounds (in your subscriber acquisition budget)

28 January 2015 By Jim Fleigner

New Year’s resolution: Lose those extra pounds (in your subscriber acquisition budget)

21 December 2014 By Jim Fleigner

Circulation loss vs. cash flow gain: Let’s make a deal

23 September 2014 Jim Fleigner

Which is more important — what to sell or where to sell it?

15 July 2014 Jim Fleigner

How media companies can manage acquisition budgets on the fly

2 April 2014 Jim Fleigner

Media companies need road map guiding them toward new print subscribers

18 February 2014 Jim Fleigner

Media company does the math on its subscriber acquisition investments, results

7 November 2013 Jim Fleigner

Why rifles are better than shotguns when it comes to subscriber acquisition

13 May 2013 Jim Fleigner