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About Massimo Barsotti

Chief Marketing Officer and Chief Product Officer

Eidosmedia

Milan, Italy

Massimo Barsotti is chief marketing officer and chief product officer at Eidosmedia in Milan, Italy. Massimo can be reached at massimo.barsotti@eidosmedia.com.

Written by Massimo

12 Blog Posts

Nurture brand-based relationships to secure reader trust

15 October 2026 By Massimo Barsotti

As creator economy meets the newsroom, new collaboration models emerge

9 July 2026 By Massimo Barsotti

“Liquified” news strategy blends customised, relevant news

7 April 2026 By Massimo Barsotti

People turn to GenAI for news but trust and accuracy lag

30 December 2025 By Massimo Barsotti

News companies are doubling down to fight against AI Web scrapers

6 October 2025 By Massimo Barsotti

Is quality news compatible with effective advertising?

22 July 2025 By Massimo Barsotti

How should media companies respond to the rising popularity of news influencers?

7 April 2025 By Massimo Barsotti

News companies respond as TikTok’s short-form video format captures massive young audience

6 January 2025 By Massimo Barsotti
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