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85 Articles since June 2025

5 advertising lessons from INMA’s Media Innovation Week

06 October 2025 By Gabriel Dorosz

The future of news advertising is video, video, and more video

21 September 2025 By Gabriel Dorosz

Advertising projections: Traditional media declines but stabilises

17 September 2025 By Gabriel Dorosz

News companies have a unique competitive advantage with first-party data

08 September 2025 By Gabriel Dorosz

The importance of first-party data strategies for advertising

07 September 2025 By Gabriel Dorosz

News companies need a new playbook to navigate advertising disruptions

03 September 2025 By Paula Felps

News companies evolve business models in post-traffic era

25 August 2025 By Gabriel Dorosz

News companies are leaning into direct audience relationships

24 August 2025 By Gabriel Dorosz

Ad revenue innovation lessons from 10 South Asian news companies

11 August 2025 By Gabriel Dorosz

O Globo, Grupo Clarín share lessons in revenue diversification, e-commerce

10 August 2025 By Gabriel Dorosz

3 case studies illustrate the authority-based commerce evolution for media

29 July 2025 By Gabriel Dorosz

As search and ad revenue change, news companies value relationships over clicks

28 July 2025 By Gabriel Dorosz

Russmedia drives digital advertising success with storytelling

20 July 2025 By Paula Felps

News media companies turn to new strategies as traditional advertising shifts

16 July 2025 By Paula Felps

News Corp Australia’s blueprint for premium advertising includes first-party data, “engaged reach”

15 July 2025 By Gabriel Dorosz

Cannes Lions 2025 offers lessons in AI maturation, measurement revolution

01 July 2025 By Gabriel Dorosz

NewFronts, Upfronts offer lessons in news media advertising

30 June 2025 By Gabriel Dorosz

Sanoma reclaims ad spend from social platforms

29 June 2025 By Paula Felps

The Irish Times is paying attention to attention

25 June 2025 By Paula Felps

News media advertising is at a critical crossroads

12 June 2025 By Gabriel Dorosz

INMA’s new Advertising Initiative defines its priorities, mission

11 June 2025 By Gabriel Dorosz

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