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78 Articles since October 2020

As news media companies move to a reader revenue strategy, the importance of digital subscriptions has gained momentum as a — if not the — key focus of revenue strategy at news media companies. The pandemic increased that focus in 2020, and now publishers are working to build on that momentum.

AI search should complement SEO strategy, not replace it

05 October 2026 By Kyle Sutton

Flexible access strategies can turn interested readers into paying subscribers

04 October 2026 By Kim Courvoisier

Investment games surge at news companies, highlight audience participation

16 July 2026 By Alexandra Lehner

AI forced Washington Post to rethink paid acquisition, start with journalism

12 July 2026 By Simran Arora

Personalisation in financial news increases engagement, visits

21 April 2026 By Jarle Nordby-Bøe

Washington Post’s Tiny Tiles paywall test offers blueprint for scaling subscriber revenue

13 April 2026 By Kelsey Burnham

AI positioning, explainability necessary for financial news publishers to operationalise AI

27 January 2026 By Eirik Næsje

Washington Post uses journalism to reach new audiences in 3-phase strategy

05 January 2026 By Janie Curtis

DN’s financial news strategy balances trust, innovation, reader personalisation

05 November 2025 By Alexandra Lehner

Licensing offers publishers a reinvention avenue for growth

22 September 2025 By Harry King

Børsen Investor achieves success integrating real-time data with rich editorial content

22 July 2025 By Alexandra Lehner

Conversational tone, audience interactions underscore ABC’s live blogging success

20 April 2025 By Alexandra Lehner

Will 2025 be the tech-focused turning point for news media?

16 January 2025 By Alexandra Lehner

Media companies turn to live blogs for breaking news, fostering real-time conversations

09 October 2024 By Alexandra Lehner

Stock market game initiative nets business news company 17,000 new registrations

14 July 2024 By Alexandra Lehner

News media adapts to surge of short-form content

28 April 2024 By Eirik Næsje

Dagens Næringsliv meets need for financial news consumption, drives conversions

11 January 2024 By Alexandra Lehner

Washington Post’s triggered e-mails offer opportunity for personalised engagement, lasting connections

01 January 2024 By Anjali Iyer

Micro-access will play a key role in the re-emergence of quality content

10 December 2023 By Dushyant Khare

Kauppalehti’s FOMO page proactively reduces churn, saves 30% of subscribers entering flow

05 November 2023 By Laura Tuomela

BBC, SKY, Guardian lean into live blogging, TikTok, AI to engage readers

24 October 2023 By Eirik Næsje

Subscriber win-back strategy at Washington Post is driven by engagement, location, prior rate

09 October 2023 By Anjali Iyer

Kauppalehti details its journey of building a more inclusive business model

09 August 2023 By Johanna Suhonen

With 2024 EU Parliament elections approaching, publishers should prepare digital strategies now

03 August 2023 By Alexandra Lehner

Washington Post drives revenue through its subscriber investments

17 July 2023 By Anjali Iyer

Unanswered questions about Twitter’s micropayments are plentiful

05 June 2023 By Abhishek Sharma

AI’s impact on subscriptions may nudge paywall, direct traffic investment changes

04 June 2023 By John DeFriest & Justin Eisenband

Media companies should take advantage of customer lifecycle to prolong retention

22 May 2023 By Utkarsh Arora

Personalised subscriber onboarding results in higher engagement, retention for Washington Post

10 April 2023 By Anjali Iyer

Stock gamification encourages new subscribers to engage, convert

09 April 2023 By Eirik Næsje

These 4 data platforms are helping media ad teams monetise audiences

06 April 2023 By Abhishek Dadoo

Hyper-local strategies can help news publishers accelerate subscription growth

26 March 2023 By John DeFriest & Justin Eisenband

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