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The Distillation Blog

About This Blog

10 Articles

The Distillation is INMA's weekly read on where the news business is going — everything happening in INMA (member case studies, earnings, platform moves, the big strategic arguments) distilled into one storyline: what mattered, why it mattered, what it means for your company. One thesis, not a roundup. Available as a blog, a newsletter, and a podcast.

The customer is now the reader’s agent

29 October 2026 By Earl J. Wilkinson

The contract has replaced the crawler, now who writes yours?

22 October 2026 By Earl J. Wilkinson

Building is cheap now, but choosing what to build is the real job

15 October 2026 By Earl J. Wilkinson

Every loyal reader was a stranger first

08 October 2026 By Earl J. Wilkinson

The news business is learning what it actually owns

01 October 2026 By Earl J. Wilkinson

Starting late can be an advantage if you copy fast

24 September 2026 By Earl J. Wilkinson

You are now running two news businesses

17 September 2026 By Earl J. Wilkinson

Trust has moved from the masthead to the person

10 September 2026 By Earl J. Wilkinson

The machine just rewrote your price list

03 September 2026 By Earl J. Wilkinson

The visit is no longer the unit of the news business

27 August 2026 By Earl J. Wilkinson

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