Topics Marketing

887 Articles

Austin American-Statesman renovates e-mail marketing with geographic targeting

3 August 2015 By Flannery Bope

24sata uses its media power to re-invent education, engage community

28 July 2015 By Anela Kuburaš and Zorana Bajt

NYT Now, Morning Briefing apps grow audience, increase engagement

27 July 2015 By Tom Kulaga

Sports marketing specialisation hits passionate demographic

22 July 2015 By Tom Kulaga

Sustainable response rates in acquisition campaigns rely on refreshed data

12 July 2015 By Greg Bright

Dainik Bhaskar programme teaches computer skills to senior citizens

7 July 2015 By Vinay Maheshwari

Video campaign increases ad revenue from Fairfax Media’s magazine inserts

6 July 2015 By Carly Staunton

3 reasons news media companies should adopt B2B e-marketing

5 July 2015 By Carly Staunton

Cape Breton Post’s marketing campaign focuses on loyal feel, local photos

1 July 2015 By Carl Fleming

De Standaard focuses on vital steps after storytelling: marketing to digital readers

30 June 2015 By Emmanuel Naert

Verlag Dierichs’ revamped digital campaign offers tablet-only subscription

21 June 2015 By Sebastian Gerhold

Why volume-based campaigns are a flawed audience-building model

15 June 2015 By Greg Bright

8 answers to common e-mail marketing questions from media companies

9 June 2015 By Greg Bright

In response to “10 things I have always wanted to say to PR folks”

2 June 2015 By Greg Bright

6 ways employees can be marketing ambassadors for your news media company

25 May 2015 By Dan Johnson

Singapore Press Holdings plays a bit of much-needed roulette with start-ups

18 May 2015 By Dan Johnson

Hindustan Times steps in to resolve community issues

10 May 2015 By Western iMedia

What media can learn from the Tidal music streaming product release

6 May 2015 By Western iMedia

Proof cross-channel advertising works

5 May 2015 By Western iMedia

De Standaard targets college students with touring quiz event

29 April 2015 By Emmanuel Naert

Why publishers need to embrace — not dismiss — content marketing

23 April 2015 By Steve Gray

Content distribution without borders

12 April 2015 By Nikolay Malyarov

Why news media organisations need sales staff

9 April 2015 By Nikolay Malyarov

McClatchy uses Facebook to get to know, engage audience

1 April 2015 By Chris Tedesco

Citywide marketing campaign promotes Hindu’s trustworthiness

23 March 2015 By Lata Ganapathy

Consumer insights help luxury marketers reach Chinese women expats in Singapore

18 March 2015 By Lata Ganapathy

Profit eluding you? Try a long-term, well-communicated marketing plan

4 March 2015 By Lata Ganapathy

Wanted: Sales people empowered by management to sell

1 March 2015 By Lata Ganapathy

5 ways companies are missing the mark with targeted marketing

24 February 2015 By Claire Hawley

2 news media companies capitalise on challenges, opportunities to increase audience

11 February 2015 By Claire Hawley

Verlag Dierichs turns classified strategy into community strategy

9 February 2015 By Harold Grönke

Gannett helps advertisers grow, brings in revenue with customised strategic services

2 February 2015 By Harold Grönke

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