About Sonali Verma

Newsroom Innovation Initiative Lead

INMA

Toronto, Ontario, Canada

Sonali Verma leads the Newsroom Innovation Initiative for INMA. She can be reached at sonali.verma@inma.org.

Written by Sonali

142 Blog Posts

Stuff builds a “liquid content CMS” to free journalists for bigger work

26 October 2026 By Sonali Verma

Journalists create agentic workflows at Bonnier

25 October 2026 By Sonali Verma

Newsroom innovation that works at Bergens Tidende

12 October 2026 By Sonali Verma

Scaling AI tools means scaling support at Sanoma Media

11 October 2026 By Sonali Verma

Why should readers choose us again?

27 September 2026 By Sonali Verma

The Inquirer, Maeil ask: Is our content useful?

23 September 2026 By Sonali Verma

Agents, liquid content, vibe coding raise questions for news media CEOs

9 September 2026 By Sonali Verma

What news CEOs are investing in — and what they are killing

8 September 2026 By Sonali Verma

El Vocero uses AI tool to find news coverage gaps

27 August 2026 Sonali Verma

USA Today asks: Is a human really needed in every loop?

25 August 2026 Sonali Verma

Amid a flood of content, Nation develops ways to stop doing commodity news

12 August 2026 Sonali Verma

Legit’s Briefly News introduced an AI tool that wins the newsroom over

11 August 2026 Sonali Verma

Newsletters make key audience connections

30 July 2026 Sonali Verma

Hearst, Les Echos squeeze more from less with content strategies

29 July 2026 Sonali Verma

Video strategies involve showing value to news subscribers

15 July 2026 Sonali Verma

FAZ, Guardian, NYT, Atlantic invest in video

14 July 2026 Sonali Verma

10 years later, user needs must be twinned with content formats, context

1 July 2026 Sonali Verma

Why are audiences going to AI answer engines for news?

30 June 2026 Sonali Verma

Süddeutsche Zeitung Dossier finds success with daily briefings

17 June 2026 Sonali Verma

At VG, radical newsroom innovation includes killing the article, CMS

16 June 2026 Sonali Verma

Tamedia’s recipe for adoption success includes AI Academy

3 June 2026 Sonali Verma

Mediacorp sees explosive growth in social video with AI tool

2 June 2026 Sonali Verma

Bauer Media reimagines liquid content

20 May 2026 Sonali Verma

Two years in, YLE’s liquid content strategy evolves

19 May 2026 Sonali Verma

7 steps for newsroom AI adoption

13 May 2026 Sonali Verma

“Faces and Voices” drives success at Immediate Media

11 May 2026 Sonali Verma

Globe and Mail tackles news avoidance with pleasant, balanced news experience

23 April 2026 Sonali Verma

Newsrooms shift to distinctiveness, relevance in response to AI

21 April 2026 Sonali Verma

Content, community strategies at Boston Globe newsroom drive subscriptions

8 April 2026 Sonali Verma

NZME newsroom powers its subscription funnel

7 April 2026 Sonali Verma

Le Devoir shares advice on its data-driven, digital-first newsroom: “Be bold!”

25 March 2026 Sonali Verma

The Athletic’s newsroom drives its audience growth

24 March 2026 Sonali Verma

Politiken turns an old idea — reader comments — into effective new subscriber engagement

11 March 2026 Sonali Verma

AI agents at iTromsø are powerful assistants for a small newsroom

10 March 2026 Sonali Verma

NZZ creates innovation its newsroom actually trusts and appreciates

25 February 2026 Sonali Verma

Reuters builds “AI‑forward” newsroom

24 February 2026 Sonali Verma

AI builds capacity, but what about internal trust?

11 February 2026 Sonali Verma

News weighs the tension between new audiences and old ones

10 February 2026 Sonali Verma